Content is no longer just a commodity.

After hiring hundreds of writers, dozens of editors, and building over 100 websites, you can say we know a thing or two about creating content teams.

Our journey here started with the head cheese, Ewen Finser, who started his first content site to escape cubicle life and the dreaded office attire that accompanied that.

With a handful of writers and a list of keywords, Ewen built his content sites from the ground up and quickly learned that in order to scale, you needed to hire the right experts.

Because great SEO starts with great content. And great content starts with amazing writers. 

Today, Ewen and his Venture 4th Media team along with Amy and Natalia have scaled to over 100 sites, 150+ niche expert writers, 16 editors, and an ever-expanding digital team.

We have also created thousands of best-in-class articles that continue to dominate the Google rankings and launched over 30 sites this year.

Our growth is no accident. We don’t invest in content; we invest in people.

Now, we have expanded into several investor-led portfolios including, Center Keel Media which incubates “day zero” content brands at scale in


emerging and late-stage ecommerce verticals, leveraging deep niche subject matter expertise.

This means we know a lot about getting the right writers into the right seats from the start.

Let our years of lessons, trials, tests, and recruiting get you the content team of your dreams.

we believe

Mediocre ‘generalist’ writers are a thing of the past.

Google and readers can tell the difference between an AI-created, content-as-commodity generated article vs a real-life deep passionate writer.

Brands don’t need to own the content, they need to own the writing team.

If you want to grow a content site, you need the right content team!

we believe

Mediocre ‘generalist’ writers are a thing of the past.

Google and readers can tell the difference between an AI-created, content-as-commodity generated article vs a real-life deep passionate writer.

Brands don’t need to own the content, they need to own the writing team.

If you want to grow a content site, you need the right content team!

The Content Teams Crew

ewen-finser

Ewen Finser

CEO & Founder

Venture 4th Media, Center Keel Media

Bootstrapped a growing digital portfolio with 100+ content affiliate sites that started with a $1000 investment creating over 3 million in asset value. Today, Ewen continues to incubate content portfolios at scale, leveraging deep niche subject matter expertise (specialist writers) with a team of digital ninjas (editors, VAs) that continues to scale ahead of ecommerce and digital enthusiast trends. After hours Ewen enjoys the sublime chaos of 3 kids under 5.

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Amy Aitman

COO

Venture 4th Media, Center Keel Media

Part manager, team builder, editor and digital marketer, Amy started working with Ewen as a content creator over five years ago. Since then, Amy has grown two digital businesses and keeps busy growing the V4M team to over 150 writers, editors and digital asset specialists. Today, she continues to oversee the day-to-day operations of the growing portfolio while sourcing, hiring and training new niche content specialists. After ‘work’ Amy enjoys biking to the beach and enjoying the calming East Coast Canadian lifestyle.

Natalia Bickell

NATALIA BICKELL

Content Manager

Venture 4th Media, Center Keel Media

Natalia is on a mission to help others discover digital opportunities and has personally helped dozens of friends and colleagues find meaningful careers as virtual assistants, editors, and digital media specialists. As Content Manager, she keeps the ‘content conveyor belt’ running smoothly and manages the core team of editors and special projects. In her spare time, she coaches others in mindfulness and meditation practices and started her own nonprofit company in Costa Rica to help others do the same.

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